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In 2011, Bernard Arnault entrusts to Christian de Portzamparc the design of a flagship at the heart of the elegant district of Cheongdam-dong, on the avenue Apgujeong in Seoul for the brand Dior. Inspired by high fashion creations of Dior, the building is a manifesto with its white lines which wave towards the sky in a subtle asymmetry, an evocation of the canvas, the genesis of all haute couture pieces. After several months of research and works, Christian de Portzamparc delivers in June 2015 his building with its volutes of the facade, these hulls, executed as boat hulls, in fiberglass, with very impressive sizes. The panels of more than twenty meters high and seven meters wide, designed in one piece, textured, reproducing the pattern of weaving, dress the Dior Women store. At the rear, as a jewelry metallic case, a silvery rectangular “box”, decorated with the motive canework of the French luxury brand, hosts the Dior Homme shop.
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